Virtual Booth

The purpose of this study is to present the steps taken to produce a virtual mobile learning application framework to learn Marketing Research for which is named “MR Library”. The design and development of an application in this study are based on the ADDIE instructional design model (Analysis, Design, Development, Implementation, and Evaluation). This approach provides students with useful, clearly defined steps for the effective implementation of instruction. In this study, prototype applications is an educational material in the form of mobile applications based on the Android platform to support teaching and learning activities in the classroom. A systematic research framework using the ADDIE approach is proposed to produce a mobile application (MR Library) by dividing the content of the application into five main activities namely as home, workflow, tips, template, session and activities. Additionally, the mobile educational application (MR Library) successfully performed as a knowledge transfer channel to help students and learners understand better the concepts, instructions and course contents, as well as facilitate students with better or more convenient ways in their teaching and learning activities.