Virtual Booth

Conventional teas are known for their caffeine adverse effects on consumer health, and the large monoculture farming of tea has led to less sustainable practices. With the increasing consumer demand for caffeine-free, multifunctional, and environmentally sustainable tea beverages, the innovation of butterfly pea flower tea as a superior option to conventional tea offers both health benefits and sustainability.  The tea is produced from fresh butterfly pea flowers, dried, ground into powder, and packaged in biodegradable tea bags and resealable pouches. It is 100% natural, free from artificial additives, and available in multiple flavors, including original, ginger, and lemon, to enhance taste and functionality. The innovated product presents a unique, health-beneficial, and sustainable beverage innovation. Its caffeine-free nature, vibrant color-changing appeal, and high market potential position it as an attractive alternative to conventional teas, catering to the growing demand for functional and environmentally responsible products.