MIIX Virtua

The use of gadgets, including among young children, has become a topic of significant concern. According to BPS (2022), around 33.44% of young children are familiar with smartphones, and 24.96% can access the internet with parental permission. Although parents provide gadgets to keep their children at home, the Kaspersky survey shows that 61% of parents struggle to be role models in managing family digitization. UNICEF suggests avoiding gadget exposure in children, following WHO guidelines that emphasize limiting gadget use to 2-4 year olds. Using the Research and Development (R&D) method, we provide a solution in the form of the Edukids application to help parents supervise and assist children's gadget use. Through structured implementation, SWOT analysis, POSE marketing strategy, and collaboration with Triple Helix, Edukids is expected to succeed as an effective educational tool.