EI33: NUTRICHE: Where Health Starts

Norazlianie Sazali Universiti Malaysia Pahang Al-Sultan Abdullah

MIIX24 | Expert Innovator

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"NUTRICHE: Where health starts" has established itself as a producer and marketer of dairy products. A significant breakthrough was achieved through the formation of a consortium, uniting farmers to work collaboratively as a community. This initiative ensures fair pricing for all organic products produced, benefiting both farmers and consumers. Currently, the Nutrichè team is advancing towards owning and operating a farm, slated to become a pioneering pilot project for commercial ghee and cheese production. This endeavor marks a milestone as the first registered farm dedicated to producing ghee and cheeses. The team comprises experts in various fields including business strategy, auditing, engineering, nutrition, and farming, ensuring a comprehensive approach to sustainable agricultural practices and product development.